You have a very dear friend who lives on the other side of the world. It’s Christmas, and you want to get her something. You start to think of some options: you could send her a physical gift, but that is too expensive. You could send her an e-card, but that seems too impersonal. What can you do? Out of options, you search Pinterest for inspiration. This card pops up:
*disclaimer: this story is a work of fiction, and any resemblance to real life events or real people are coincidental* Your boss just invited you to her Christmas dinner party. How exciting! However, convention dictates that you need to bring the hostess a gift. Usually, you’d bring a bottle of wine but a promotion is up for grabs, and you want to impress your boss. You don’t know her that well, and everyone is getting her a bottle of wine! What can you do?
You just received a new real estate client- congratulations! You want to show them your gratitude, make them feel cared for and to give them a personal welcome. After all, you want repeat clients! However, small gifts could be expensive and too generic. So what do you do?