As a vendor, I understand the worries of selling at a market that you’ve never sold at before, especially a virtual one. I’ve personally sold at unsuccessful markets where traffic was low. But I’ve also done some excellent markets where they were well organized and had a lot of traffic.
I know some of my fellow vendors have participated in Craftadian virtual and in-person markets before, but many haven’t. I did one in June, so I thought I’d write up a review of my experiences over on my blog!
However, a disclaimer before I start: I make and sell handmade cards, bookmarks and gift tags. If you don’t have a similar business, your experience might be completely different because we draw different customer demographics!
If you’ve sold at any of the markets that I’ve reviewed, please leave your thoughts in the comments. That way, others can benefit from your knowledge. With all of that being said, here is my review of the Craftadian Virtual Market.
Things I liked
- low fee compared to in-person market
- had a giveaway with various vendors (including me) to increase exposure
- had hourly vendor shoutouts during the market
- used virtual conference host Hopin
- included introduction video in our virtual booth
- had swag bag with coupon codes open (?) until end of month
- had a lot of engaged shoppers
- very professionally organized
- a lot of vendor promotion on their Instagram page, Facebook page and newsletter
- well known market
- excellent curation of different types of vendors, so we didn’t compete with each other (e.g. only me as card vendor)
- linked directly to website so they can shop
- asked for vendor feedback afterwards
Things I didn’t like or could be improved
- no “how to shop” vendor image for us to post
- some technical difficulties since the platform was new to all of us
The fact that I will be a returning vendor for their August virtual market speaks for how much I enjoyed my experience during my first market. I had the highest number of sales from a virtual market to date, and I received a custom order from another vendor! The promotion was great, especially since not many markets have a newsletter with thousands of subscribers. This market was very professionally organized, and I can’t thank Jaqueline enough for allowing me to attend another one!
I hope by next year, I’ll feel comfortable doing an in-person market with Craftadian. Fingers crossed! Oh, if you’d like to attend the upcoming Craftadian virtual market on Saturday, August 22. 2020, you can get your free ticket while you can. I forget when the deadline is, but the fee isn’t a lot either. There will be some fantastic vendors offering fantastic deals, so don’t miss out! I know there will be a Craftadian virtual Christmas market in November that you can apply for as well if you’re a vendor. Happy shopping!