Back in September, I started my second year of university. Balancing Thoughtfully Handmade and school became harder and harder to do- especially social media! That’s one reason why I hired my first social media intern.
Back then, I made a blog post sharing how I did it. It’s been 3 months, and a lot has changed. Since I know many of you solopreneurs are interested in outsourcing your social media marketing, I wanted to give an update.
In today’s blog, I’m sharing how I split the work between my intern and me, and my experiences working with an intern. Hopefully, this gives you more information for you to act on.
So, should you hire an intern?
1. Frees up time
As I said in the intro, I hired a social media intern because I had too much on my plate. I go to university full-time, I run my own business, and I’m also the Chief Research Officer of Advocates of Tomorrow.
IT WAS HECTIC!
For me, social media marketing involves planning the posts, taking photos and videos, editing those photos and videos, uploading them onto Tailwind, coming up with captions and finding the appropriate hashtags- for 3 separate platforms.
I would repeat this process EVERY. SINGLE. WEEK. It was a lot.
By hiring an intern, they took away the bulk of the work. I plan, take, edit and upload the photos, and that’s it! Although, sometimes, I still need to come up with captions for posts like behind the scenes and work in progress.
Now, I can use that time to do something I actually love- making cards (and other business admin stuff).
2. Stop doing something you hate
Now, if you love social media marketing, then this reason won’t resonate with you. However, I don’t like social media. There I said it!
Don’t get me wrong. I love interacting with people in stories, DMs and comments. But, finding hashtags is not something I enjoy doing. Of course, Tailwind has saved hashtags, but still!
Over the summer, before I got an intern, I had to sit for 3 hours straight scheduling posts, and it KILLED my creativity. It sucked.
Now, with that responsibility on someone who actually enjoys it, everyone is much happier.
3. Working with someone else
Since September, I’ve had two interns. Now, remember this is an unpaid internship (you can make yours paid if you want). So, my first intern had to leave because she got a part-time job. My second intern is a high school student, so I technically pay her in volunteer hours. In Ontario, the Ministry of Education requires all high school students to complete at least 40 volunteer hours to graduate.
As a solopreneur, it’s usually just me in my office, alone for days on end. Now, I’m working with someone else and get to interact with them regularly. My intern brings new ideas that I’ve never thought of before, which is beneficial to my social media strategy.
Of course, there are some downsides to hiring a social media intern. They are inexperienced, so you will have to guide them and have a little social media marketing training. Other than that, there isn’t much else.
If those 3 reasons resonated with you, it might be time to hire an intern. If you want social media to be handled entirely by someone else, you might need to save up money and hire a virtual assistant.
Have questions? Feel free to contact me through my social media or in the comments below! If I’ve convinced you and you want to hire an intern, I have another blog post detailing how I hired mine.